Notice how they don't require an email and they give you a ton of value? So, it's "fresh" and "there's no pressure at all." There's no weird email collection, nothing. I'm just being serious: I love it, that's best ad I've seen in 25+ years and it seems like a super adaptable tactic.
It's just so strange when they email gate demand gen type content. It's creates a weird point of friction. So like, do you want me to read your stuff or not? So, by deleting it, it's "just a distribution channel."
I'm just being serious: I love the "keep it simple approach there."
It sort of fixes "internet advertising too." Because it makes it feel like there's value in clicking the ad.