Does anyone else get the ick from a lot of the NYC brown influencer crowd lately, especially the Aviva/Tanya/Shreya orbit, or am I just becoming cynical?
The thing that really pushed me over the edge was seeing people call Aviva's wedding a "royal wedding." Have we completely lost touch with reality? She's an influencer. A successful influencer, sure, but a royal wedding? Half of influencer culture is built on sponsorships, brand deals, PR relationships, and opportunities that come from having a platform. The way people talk about these events sometimes feels so detached from real life.
And maybe it's just me, but I feel like a lot of the content lately comes across as performative. Every life update becomes content. Every personal milestone becomes a series. Every hobby becomes a brand extension.
Tanya is another one where I feel like I've noticed a shift. Her content increasingly feels like it's chasing whatever is currently working for other creators rather than developing its own identity. Like the whole Sally and Alix Earle thing. I noticed that Sally said culture so she made that her personality. Sally said wear natural hair. She made it her personality. Sally said sprinkles she made it her personality. Ashtin said Rook coffee she made her personality. Sally dresses a certain way she does it. Maybe I'm imagining it, but I've noticed trends, aesthetics, and even video styles that seem to pop up right after other influencers do them. Then Aviva started speaking in Hindi and then now Tanya started the whole series of being bullied when younger so now shes not "scared" anymore so thats why shes brining her brown out and her speaking in Hindi too. The whole "culture journey" content arc feels less organic and more like something influencers realized performs well.
And then there's the sudden language learning content. Again, nothing wrong with learning Hindi, but when every new interest immediately becomes content, it starts to feel less like personal growth and more like audience optimization.
Shreya's content gives me whiplash sometimes. I remember when so much of her content centered around not wanting to date brown men and discussing issues tied to her upbringing and how she swore she would never date a brown guy everrrrrrr. Now it feels like the complete opposite, with endless stories about dating, Hindi, and brown men. People can absolutely change their views, but the pivot feels so dramatic that sometimes it comes across more like a rebrand than genuine growth.
And maybe this is where I'll get downvoted, but some of the dating content feels increasingly exaggerated for engagement. Every story sounds like it was designed to become a viral clip. The constant focus on weight loss, calories, food comparisons, body discussions, and the 39-pound weight loss journey has also started feeling less inspiring and more obsessive. At first it was motivating content. Now it feels like the entire personality revolves around it. Like her saying she asks if a guy cheated on the first date, or if he eats more than her.
I think that's my overall issue: everything feels curated for engagement first and authenticity second. Every interest, relationship, cultural connection, and life event becomes content immediately. Nothing feels organic anymore.
Maybe that's just influencer culture in 2026, but lately I find myself watching these creators and wondering if anyone else feels like we're watching performances instead of actual people.