I used to have an agency (sarg.io).
Was never able to handle more than 4-5 (~2k/month) clients due to the management, co-ordination and management overhead.
I shut it down as I thought there was no way to scale from there.
There is a reason a lot of SMMA owners become course sellers or shift to selling software (like me).
Would love to know the opinions on this.
Good day!
I am a web developer, and I have been successfully running my own agency for 2+ years now.
The work has been slow for the past few months, and I am looking for long-term partnerships. I am looking for someone reliable I can send my clients to when they are in need of SMM since I do not offer that service.
I realised that there are a lot of cases when I (as a web dev) have a lot of leads for other business branches that I do not serve, and other way around, so I invite you so we can help eachother out, and grow together.
This is also an opportunity for you; send a client that needs a website created, redesigned, or managed and take a cut of the deal made.
I need to clarify two things first, though:
We are serious about our work, and we are building long term relationships with clients too. I will provide a portfolio of our work to anyone interested.
My DMs are open, looking forward to potential partnerships!
Hey fellow freelancer! I created something that I hope can help, using some of my own struggles I created a package with some guides I guess you could say that would help you start getting clients. If you want to check it out you can find it here -> The Path
1. Pick a narrow niche with clear money flow
I’d avoid going “general marketing agency”.
Instead something like:
Then I’d look on Reddit, Instagram and Facebook groups to find where they already complain about marketing.
2. Build offer + client acquisition system fast
Simple workflow I’d use:
Then I’d focus on outreach through:
No overthinking branding at this stage.
3. Content + ad creative production with AI
Probably:
For voice content:
This is where SMMAs are changing fast production cost is basically collapsing.
4. Use AI agents for repetitive client work
I’d experiment with something like OpenClaw for:
Not fully autonomous agency stuff, but enough to reduce manual grind.
5. Systemize delivery early, not later
I’d document everything in:
Goal would be to avoid becoming a freelancer trapped in client work.
The main shift I see right now is that SMMA isn’t really about “editing videos” or “running ads” anymore.
It’s more about:
AI just makes all the execution layers cheaper.
Strategy & content
Ads production
Voice & ads
i want to get this, its very expensive, what to do?