Bid cap campaign running like a highest value campaign
Anyone else have the opposite problem with bid caps where you're spending TOO much?
Trying to test bid cap campaign after hearing how well they work on accounts with good purchase history but my issue is the opposite of what most people are having. I'm overspending vs people usually complaining about not getting any spend.
Setup:
CBO, $5k inflated budget
1 ad set
3 ads duplicated from my scaling campaign (all same angle, 100+ orders each). Proven ads, they just stopped scaling but were still consistently profitable figured these would be good ads to test bid cap. Turned the originals off.
Test 1 7 days:
Bid cap set at 30-day CPA +20%
Result: High CPA, 0.8 ROAS. One ad hit 4x CPA before its first conversion.
Test 2-4 (5-7 days each):
Bid cap at 30-day CPA, then -10%, and -20%
Result: Still spent almost as much as the +20% test every time. 1.2 ROAS average, only 1 of 3 ads profitable.
Pixel has a few thousand orders of history. These exact ads are profitable in their original campaign. I turned them back on and they went right back to normal performance.
Bid cap campaign doesn't seem to be doing anything different, it's spending, pacing, and behaving exactly like a highest volume campaign would, just with worse results.