r/DigitalMarketingIndia

Yo, been down a rabbit hole for the past few months.

It started when I noticed Duolingo, Suno, and Lovable were all growing like crazy without massive ad budgets. Like genuinely outsized growth for what they were spending. I started digging into how.

Turns out all big western companies are running large-scale UGC campaigns. 

The model works because of two things: volume and velocity. A lot of content hitting at the same time creates a density that looks like a trend. Algorithms love trends. 

What bothered me was nobody was doing this properly in India. Indian brands are still stuck in the "pay one big influencer and hope" loop.

But when I tried to use the model in India, I got:

• 2M+ views
• 35k+ signups
• With just 50K as budget in just 5 days

 

It was mad easy with my structure. Curious to know what you guys think of pay per view UGC content.

The title says it all. I am looking for consultation on my Google ads on my various businesses. Kindly mention your asking in dm. Don't worry I won't lowball.

My workplace is asking me to update my personal Facebook profile to match my Aadhaar name and use my real photo, apparently for connecting it to Zoho Social / Meta ads access (I don’t have the full details yet).

I’m uncomfortable with this because I don’t want to change my personal FB name or DP, and I don’t really want to use my personal account for work-related assets in general.

Is this a normal requirement for working with Meta ad accounts or business manager access? Or does this sound unnecessary?

Has anyone here had an employer ask them to use a personal Facebook account for work ad access? Were there alternatives, like company-owned accounts or employee permissions that didn’t involve changing your personal profile?

Would appreciate advice, especially from people who manage Meta ads or social accounts professionally.

Hey Folks,

I am currently running a drinking chocolate brand based out of Delhi, and I am looking for someone who can take care of the research and editing part of the videos to reach more relevant audience in the right manner. For better conversions and engagement.

Kindly comment if you can help.

My brother has secured admission to TAPMI Manipal and IMI Delhi for a marketing specialization, and we are trying to make a clear, practical decision.

Key factors we are evaluating:

• Placements: From available data, IMI Delhi seems to have a slightly higher average package, but TAPMI also reports consistent placements with good marketing roles. The difference does not appear extremely large on the surface.
• Fees vs ROI: IMI Delhi has higher fees. If the placement outcomes are not significantly better, the return on investment becomes a concern compared to TAPMI.
• Location and exposure: IMI Delhi offers metro exposure and proximity to corporate hubs, whereas TAPMI Manipal is a fully residential campus with a more contained environment.
• Safety and familiarity: We are based in Mumbai and do not know anyone in Delhi. Our parents are more comfortable with Manipal as it seems more controlled and predictable compared to a large city like Delhi.

Main question:
For a marketing career specifically, is IMI Delhi meaningfully better than TAPMI in terms of roles, growth, and long-term outcomes, or are they comparable enough that choosing TAPMI (with lower fees and a more controlled environment) is the more rational decision?

Looking for insights from current students, alumni, or anyone familiar with both institutes.

Been hearing the same three or four complaints from founder friends across categories (skincare, apparel, F&B, home) and I'm wondering if this is a wider pattern or just my bubble.

Drop your honest answers:

— What's the #1 marketing challenge eating your head right now?

— Are you in-house, with an agency, or a hybrid setup? What's working / not working?

— If with an agency: getting ROI or just getting reports?

— What would make you actually recommend your agency to another founder?

— What's one thing you've stopped expecting agencies to do well?

And if you've cracked something — CAC, retention, organic — share it. This sub is better when we actually talk shop.

Edit: will compile the responses and post back a summary.

Any one?

Thanks

I run a structured online guitar coaching program and I’m currently looking for serious sales partners who can help bring in students.

This is not a link-spamming role. The work involves having real conversations with potential students, understanding their goals, and guiding them toward enrollment.

If you’re good at communication, can build trust, and are willing to put in consistent effort, this can become a reliable income stream.

What we offer to students: • 1-on-1 live classes (60 mins, twice a week)

• Every session is recorded for revision

• Personal dashboard with structured roadmap

• Feedback on practice between sessions

• A guided learning system, not random YouTube learning

Plans & your earnings:

• Plan 1: $60/month → you earn ₹1,000–₹1,200 per enrollment

• Plan 2: $160 (3 months) → you earn up to ₹3,000 per enrollment

Why work with us: • Payout within 24 hours of each confirmed enrollment (UPI)

• Performance bonuses (₹500 for 3 enrollments, ₹1,000 for 5)

• Full onboarding support so you can confidently pitch and close

• Opportunity to move into base pay + commission for consistent performers

This is best suited for people who are serious about building income through sales, not for those looking for quick, low-effort money.

If this aligns with you, send a message or apply and I’ll walk you through the details.