
She consumed herself so the market could consume her too
Every private moment. Every emotion. Every relationship. Every insecurity. Every victory. Every breakdown. Kim Kardashian didn't just sell products. She sold herself piece by piece until nothing was left that wasn't already packaged, branded and ready for consumption. Jean Baudrillard predicted thisThe hyperreal world where the line between person and product dissolves. Kim became her own raw material, her own factory, her own marketing department. Her own product.She consumed herself so we could consume her too. That's not fame anymore. That's autocannibalism dressed as entrepreneurship.
And here's the irony, this subreddit is called anticonsumption, but what do you do when the product is a person? The moment you know her name, you've already consumed her.
That's how consumption became inescapable not because we buy things, but because we are the things being bought.