




Quit pharma sales to make Ayurvedic soap in Vasai. Friends, am I being stupid or is this a real business?
I've spent the last 4 years in pharma field sales — Ajanta, Intas, Mankind. I know how to read an ingredient label better than most people.
One day I actually read the back of my bathroom soap. Sodium Lauryl Sulphate. Parabens. Synthetic fragrance listed as a single ingredient hiding god knows what underneath. I'd been selling "health" products my whole career and hadn't once questioned what I was washing my face with every morning.
That bothered me more than I expected it to.
I started researching glycerin soap making. Not as a hobby — as someone who genuinely wanted to understand the chemistry. Glycerin is a humectant. It pulls moisture from the air into your skin. Most commercial manufacturers actually remove glycerin from soap and sell it separately to cosmetics companies. The bar you're left with is basically a detergent.
The more I learned, the more it felt like a gap nobody was filling honestly.
So my wife and I started Dhriti — a small-batch handcrafted soap brand out of Vasai East, Palghar. We launched on 28 March 2026.
The philosophy is simple: real ingredients you can actually see. Our Honey, Saffron & Sandalwood soap has actual saffron strands suspended in the bar. Not saffron extract. Not saffron fragrance. The real thing. Getting those strands to sit evenly without sinking took us probably 15 failed batches.
Our Coffee & Charcoal Detox soap has ground coffee and activated charcoal — you can feel the grit when you hold it. Goat milk base. Nothing hidden.
We're SLS-free, paraben-free, and entirely small-batch. Every bar is handmade. We're not trying to compete with Lush or Forest Essentials — we're trying to be the honest option that doesn't cost a fortune.
It's early days. We have 4 soaps, a brochure, an Instagram page, and a lot of uncertainty.
Genuine question for this community: for those who've built a product-based D2C brand in India from scratch — what was the one thing you wish you'd known in month one?