
The resistance we feel against veganism is mostly cognitive dissonance
Most people already agree with the core premise: unnecessarily hurting animals is wrong. That’s why people get genuinely outraged by cases of animal abuse online. But then the same people financially support industries that do far worse things to animals every single day – just in a normalized, hidden way.
That contradiction creates discomfort, so instead of changing behavior, people often attack veganism itself. Not because the arguments are weak, but because they hit too close to values people already hold.
This video explains cognitive dissonance better than almost anything I’ve seen:
https://www.youtube.com/watch?v=tnykmsDetNo
I’m not even saying everyone should go vegan tomorrow. I just think a lot of the hostility toward veganism makes more sense when you realize it’s psychologically easier to mock the messenger than confront the contradiction.