I've had a made to order business for 6 years. Its very profitable, has loyal customers and had a popular social media presence until I lost my account about 6 months ago. To handle it, I started offering larger discounts. I was starting to make things faster and thought I could double my production and lower my prices until I was able to get my following back again.
Unfortunately, I got so caught up in production on all these pending orders I haven't had time to regrow my account. I also have so many pending orders and mismanaged the money to the point where even though 90% of the work is done I don't have the cashflow to finish the last 10%.
What I make is very profitable when I can sell it at the full price I used to. I could make about $100-$200 an hour if I scale it. I have the space and everything I need to scale this and switch to selling ready made pieces but have never been able to because of all the pending work I have.
I've been considering refunding all my current customers with pending orders to completely clear my slate. It would create a huge debt with Stripe (that I absolutely intend to pay back) and I could start selling on a new platform. Honestly have no idea if there is something majorly wrong with this from a legal standpoint or even a customer service standpoint.
Ultimately though its not much better to keep these customers perpetually waiting.
If I did this I would have a clear schedule and be able to find a part time job and go back to only selling these products at a price I can actually make a living from.
I've also exhausted all other loan/credit opportunities so I have no other options for getting out of this that I can see.