Posting videos without captions is killing your reach and you probably know it
Most people scroll with sound off. If there are no captions they are gone in 2 seconds.
The problem is adding captions feels like a whole second job after you already finished editing. So most people just skip it and wonder why their videos are not performing.
Here are the ways people actually deal with this:
- Add captions inside your editing software before exporting, most good ones charge a subscription though
- Use a dedicated captioning tool after export, works well but you are paying for two tools now
- Use a video export tool that burns in captions automatically during export, free ones exist and they cut the whole process to one step
- Hire someone on Fiverr to do it for you, cheap but adds a day or two to your workflow
What is your current setup?