u/RedDeadClaire

Anyone here have a brand in women’s fashion or accessories? Looking for people to swap notes with

Currently doing anywhere from $500 - $1.5k in revenue a day with my new store. Slowly building my brand up.

I’ve had multiple 7-fig (and one 8-fig) brands throughout the years so I got a bit of knowledge in various industries.

Mostly looking to connect with people who already have their brand running (don’t really mind what level you’re at in terms of revenue/success).

reddit.com
u/RedDeadClaire — 4 hours ago

My video ads get almost 0 spend compared to statics

I own a women’s fashion brand and it seems my videos get absolutely no spend.

I always have a mix of creatives and statics seem to get all the spend and convert more (cuz more spend, duh)

Is anyone else seeing this in their ad accounts? I have some theories on why but I just wanna see if you guys have any input on this

reddit.com
u/RedDeadClaire — 4 hours ago

I owned an 8-figure gift business a few years ago and my sales ALWAYS dipped the week of Mother's Day (until a couple weeks after). So if even a gift business has a dip during this time, don't freak out if your brand sees a dip either.

People don't have unlimited money to spend so it's probably all going to gifts/planning dates (this includes husbands with kids since they celebrate their wife for Mother's Day).

Also, even if your market HAS a lot of disposable income, the auction is being won by MASSIVE brands that are running Mother's Day promos.

In my gift business, Mother's Day was almost up there with Black Friday/Cyber Monday in terms of sales and profit.

So yeah, just something to keep in mind before blaming the platform (there's still plenty to complain about when it comes to Meta, ofc). Remember, we're selling to real people living in the real world. They're not just numbers/data on a dashboard.

reddit.com
u/RedDeadClaire — 13 days ago