Abaya business help needed
Hello everyone, I launched my abaya business a month ago. My abayas are on the premium scale, with prices ranging from 500 to 2000. I can’t lower the prices because the cost of the abayas varies between 400 and 1500. I believe I’ve priced them reasonably, using the best quality fabrics, including top Japanese fabrics that cost double the Korean fabric. I also use Korean fabric, but I only use the top quality, which costs more than regular fabric. Additionally, I source my laces from abroad and ensure that they are unique designs.
The lace abayas and casual blazer abayas range from 500 to 900, depending on the cost. I pay a significant amount for the tailor, around 350 for the lace abayas without the lace cost and the fabric cost that I provide and the more expensive ones, the preciosa crystals abayas, cost over 1000 Dhs to make. The reason I chose this tailor is that they have a very clean finish, but the price is higher in comparison with other tailors but I don’t want compromised quality if you know any top skilled tailors in Abudhabi with better pricing let me know
I also worked on a niche packaging. Customized hangers, abaya garment bag and high quality printed paper bag. The packaging it self costed 25dhs for per order, I tried my best to lower the price but this is the best deal I found
However, I don’t want to compromise on quality. My challenge is to attract customers who are willing to pay this much for a premium abaya. I need advice on how to effectively advertise myself as such and grow my business. I’ve tried advertising using instagram and tiktok , most people reply that it’s too expensive :( but genuinely this is the best price I can offer.
Also one of the things I need advice on is, I rushed into making a custom design for printed abayas without doing my research on what the Market needs and what’s on style and now I paid over 1000 for the designer and I don’t know what to do if weather to launch them or not as I feel like the prints don’t match the current trend and printing these on fabric will cost me a lot and I’m not sure weather to go with it and launch it or just leave it and consider it a loss.