u/PhewYork

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Okay I keep thinking about this so I'm just gonna post it.

In the 50s and 60s, marketing was a man's job. A prestigious one. They called it "the science of persuasion" and the whole vocabulary was basically war: conquer the market, dominate the consumer. Very Don Draper.

Then in the 70s and 80s, more women entered the field, mostly because the industry decided women "understood consumers better" since they controlled household spending. Notice the framing already shifting from strategist to interpreter.

Then Sex and the City and Bridget Jones happened, and marketing got rebranded as launch parties, pretty fonts, and gift bags. Around the same time, marketing pay started falling behind other business functions. By 2010 the field was 60 to 70 percent women and treated as a support function in most companies, not a growth engine.

Apparently there's a name for this. Occupational feminization. Once a job gets coded as women's work, that coding shapes who pursues it and how much it pays. Happened to teaching, HR, even programming before it got prestigious.

And here's the part bugging me. It might be reversing right now. With AI getting jammed into every part of the stack, the people being hyped as the new face of marketing look nothing like the marketing girly trope. They look a lot more like 2015 startup founders.

Anyone in marketing actually feeling this shift? In hiring, in who gets the strategy seat, in pay?

I worked with so many brands who always wanted options in influencers, they always preferred small creators in specific niche. And i finally created a tool from where I can easily vet influencers and easily outreach them. This is not a promotion. This is all about doing a keyword research on any social media and using any ai platform to easily make your own tool.

Please help me, Will fasting help me in this case?