



2 days till ICEMAN, let’s discuss and reflect on ‘Her Loss’
Double post and countdown post since this one deserves it.
Her Loss is a collaborative album by Toronto rapper Drake and Atlanta rapper 21 Savage. The album was initially slated for release on October 28, 2022, but was pushed back one week to November 4, 2022, following Noah “40” Shebib’s COVID-19 diagnosis.
Rumors of a collaborative album sparked on October 20, when producer DDot Omen took to Twitter teasing about the project. 21 Savage denied the rumors, responding with “🧢” to an Instagram post talking about the album.
The next day, Drake revealed the album’s title in the official music video to “Jimmy Cooks,”released the day after 21 Savage’s 30th birthday, along with a snippet of the track “FOWARD” by SBTRKT – an artist heavily associated with the OVO clique.
The promotional cycle for the album featured Drake and 21 Savage parodying NPR’s Tiny Desk series, staging a fake Howard Stern interview, and selling fake issues of Vogue with the pair photoshopped over the October issue of the magazine. The album’s cover and tracklist was revealed on November 2, 2022, via Drake’s Instagram. Genius: https://genius.com/amp/albums/Drake-and-21-savage/Her-loss