u/NegativeEnd677

Does anyone know what the process is for getting approved to advertise keywords like Botox, Dysport, etc. on google ads?

I just removed all Botox from the ads and left "neurotoxin" etc. but its still not working. Possibly thinking it could be from the landing page the ads are being directed towards but assuming there's a way to get approval to run them because I know plenty of injectors/med spa's around me that show up when you type in "Botox near me"

thanks!

Title says it all! META is extremely volatile right now with performance despite nothing changing on our end. Seems like its a well known issue across advertisers on the platform. So we're trying our hand in TikTok ads to see if we can try to learn there and diversify a bit but most of our creatives are static images (apparel brand).

Never ran ads on TikTok before ad wondering if this type of content ok and can perform? Unfortunately dont have any videos to run at the moment but considering budgeting a certain amount of our META ad spend on UGC videos to run as ads as an alternative.

Appreciate advice for getting into this would be awesome too!

I know META has been complete trash lately but our main campaign's lifetime budget is $3.5k for 14 days and its grossly underspending. For instance yesterday (usually busy on weekends) it spent $12. Today it spent $10. Our audience is very broad and we have no restrictions.

Does anyone know why this would be happening aside from META just going down the drain?