u/Impressive-Dot-2910

I've seen lots of celebs wearing this brand, especially Khushi Kapoor wearing tops worth ₹1500 INR. It seems a little shocking to me. Tell me if I'm wrong, but is it that their designers pick their clothes, or do they really buy them? Because I've seen similar designs on other brands, too. Is it that NEF finds the one sending it to them? Sending celebs their pieces adds to the cost and gives a "celebrity price," which makes the product expensive, but that has never been the case with them. Really curious about how this works. How are celebs wearing such affordable pieces like us and buying from Insta brands rather than premium brands? What makes them buy it, or is it the stylist's pick?

We have seen lots of brands coming in with Indian fabrics and modern silhouette priced decently. Also ethnic brands doing a simple anarkali for 20k plus inr is crazy imo cus of the fair and everything. But I see a gap in under that is simply not possible for festive wear , wdyt. For casuals ofc we can have under 5k.

Do you think india needs another brand that can make both and offers pricing under 10k even for festive wear. Thoughts?