Junior comms portfolio. How do you show judgement with small samples?
I’m applying for junior communications / communications coordinator roles and trying to clean up my portfolio.
Most of what I have is execution work. Newsletter blurbs, social captions, event reminders, website updates, internal email drafts, and a few basic comms calendars. I think the portfolio feels very simple and doean't show much.
I’m trying to show some judgement around audience, channel, timing, or message priority, just some strategic insight. The issue is that someone else usually set the strategy. I was mostly making the message clear and getting it out. What makes a junior portfolio show good judgement when the samples are mostly newsletters, emails, and social posts?
Also, I’ve been rewriting project notes, checking comms coordinator job descriptions, and doing a few practice walkthroughs with ChatGPT and Beyz interview assistant. I keep getting stuck on how to explain the thinking behind small pieces of work without making them sound bigger than they were.