
Lifetime fitness has been held down by sector decline. (Seen $plnt Planet Fitness) The market has incorrectly associated the sector though. Lifetime fitness does not compete with Planet Fitness or your local “gym” they’re monopolizing the country club experience. They sell resort access and community to the upper class. Their financial performance over the last year indicates that the k shaped economy is growing a wider divergence. Their customer base is strong with waitlists and demand that allows them to continue to raise prices. They should be well above all time highs if not for being pulled down by the sector.
Earlier this week they reported earnings. We have a true breakout here. If it continues we could see a big run.
Best part is there’s no retail in it yet… there’s no shares available with the buybacks and new institutional investors.
I own 2k shares at ~$27. Not planning to sell any till $50 but holding most till $100+ and S&P500 inclusion. They’re currently in the 600.