Tried out Lavender for about 3 weeks now. My AE buddy swears by it so figured I'd give teh free version a shot.
The good: it defintely catches some dumb mistakes I make when I'm cranking through sequences. Like when I accidentally leave {{FirstName}} in the subject line or write a 5 paragraph novel nobody's gonna read. The scoring system makes sense once you get used to it.
The annoying part: sometimes it feels like I'm fighting with my english teacher while trying to write. It wants every email to follow this perfect formula and sometimes that just doesnt work for my industry (manufacturing/logistics). Also the constant popups can slow you down when your in a groove.
I do like that it shows mobile preview and gives subject line suggestions. Probably helped my open rates a bit, maybe like 5-6% bump but hard to say if thats just from being more careful in general.
Anyone else use this? Also been comparing it to some other email coaching tools like Instantly's built in stuff. Curious what stack others are running for cold email outreach these days - both on the writing side and the data/enrichment side. Been looking at Prospeo and a couple others for contact data too since my current list is getting stale.