
Working on a brand identity for COLEFIELD™ Wanted to explore the contrast between raw obsidian and cast concrete. Thoughts on this brutalist direction?
I've been feeling like modern digital branding is getting too soft and trendy. For this project, the goal was to create something that felt heavy and permanent.
The text is "engraved" into the concrete to lean into that "Discipline is Eternal" theme. Would love to hear what you guys think of the material transitions.