u/EnvironmentalFact945

Last month, I asked ChatGPT for skincare recommendations and got a mix of big brands plus some smaller ones I'd never heard of. The suggestions were helpful because of the details available, including the cons of some of the products. They were thoughtful and specific to my concerns. It made me wonder ( as someone in the retail business) what these brands are doing differently to show up in such responses.

What have you done for your retail products to appear in ChatGPT or any other LLMs?

We tried a bunch of ai marketing strategies for our CPG brand, and, most felt like hype at first. However, here are the two things that worked:

First, AI-generated ad creative testing. Instead of guessing what would work, we pumped out 15 variations fast and tested them. This made our CTR to doubled in a month.

Second, we did an AI analysis of customer feedback. It caught patterns we missed - people kept saying it saved them time because it worked faster, so we shifted all our messaging towards this for effective communication.

What AI marketing tactic moved numbers for your brand?