Why do some advertisers use agency ad accounts instead of running ads directly on platforms?
I have been noticing that some marketers prefer using agency ad accounts instead of running ads directly through their own business accounts on platforms like Meta or TikTok. From what I understand, it might be related to higher spend limits, account stability, or faster scaling, but I am not sure how common this actually is among professionals. For those who have tried both, what are the real advantages and disadvantages? Is it mainly for scaling, or are there other strategic reasons? Would love to hear real experiences from people who have worked this way.