u/Emzed07

Hi everyone,
I’m (desperately) looking for some advice on handling conversion attribution for a client in the hotel/retreat niche. As you can imagine, the decision-making process for these stays often takes longer than a week, but I'm constantly hitting a wall with Meta’s default attribution settings. I am now optimizing the campaigns for add to cart conversions as this is the lowest one in the funnel that I was getting enough data for, but my client also would like to have some more information on actual bookings.

So a significant portion of bookings happens after the 7-day click window.
I've uploaded CSVs of confirmed bookings, but the Campaign Manager still reports 0 conversions, even though the data is definitely there.
I recently set up a CAPI (Conversions API) link via Zapier from the booking engine (Cloudbeds). However, my understanding is that this is still subject to the 7-day click / 1-day view attribution window in the reporting dashboard.

I've tried getting help from AI, but it keeps sending me in circles with conflicting info about 28-day windows that don't seem to exist in the dashboard anymore.

Hi everyone,
I’m (desperately) looking for some advice on handling conversion attribution for a client in the hotel/retreat niche. As you can imagine, the decision-making process for these stays often takes longer than a week, but I'm constantly hitting a wall with Meta’s default attribution settings. I am now optimizing the campaigns for add to cart conversions as this is the lowest one in the funnel that I was getting enough data for, but my client also would like to have some more information on actual bookings.

So a significant portion of bookings happens after the 7-day click window.
I've uploaded CSVs of confirmed bookings, but the Campaign Manager still reports 0 conversions, even though the data is definitely there.
I recently set up a CAPI (Conversions API) link via Zapier from the booking engine (Cloudbeds). However, my understanding is that this is still subject to the 7-day click / 1-day view attribution window in the reporting dashboard.

I've tried getting help from AI, but it keeps sending me in circles with conflicting info about 28-day windows that don't seem to exist in the dashboard anymore.