u/Empty_Ad_9654

I’m trying to wrap my head around how small teams and solo founders here approach keyword research in practice.

A few things I’d love to hear from you:

1. How do you decide which keywords to actually target vs. just track? Do you build a core set and stick with it, or rotate constantly? If rotate, then how often? Are there any exceptions in which fields to update in stores?

2. How often do you re-check search trends and rankings? Daily, weekly, monthly? And does that change for new apps vs. mature ones? Where do you check that? Where do you check updates?

3. What do you actually do with the data once you have it? Update the listing? Run A/B tests? Adjust paid campaigns? Or does most of it just sit in a spreadsheet?

Sorry for so many questions, I am quite new in this topic. I asked Claude but it gives some general recommendations that are contradictory to what I read once. That‘s why looking for real insights.

Thank you in advance!

Okay, confession time. I have one daughter, she’s 2, and I’ve been using this “60-Second Reset” thing in the app way more than I’d like to admit. There’s no counter in the app, but I just know. Multiple times a day. Sometimes back to back.

Toddler tantrum because I cut the banana wrong? Reset. She’s screaming because I won’t let her put a sticker on the cat? Reset. Refused lunch she asked for two minutes ago? Reset. The 5pm meltdown stretch where everything is wrong and also I am the worst? You guessed it.

And the thing is that it works. Sixty seconds of breathing genuinely helps me not lose it. But I caught myself thinking the other day: I’m not really living my day, I’m just getting through it in 60-second increments between dysregulations. Mine and hers.

I don’t think the answer is “breathe better.” I think something about the shape of my days is off, and I can’t quite see it from the inside.

So I’m asking — what actually helped you? Not the Instagram mom advice (“take time for yourself!” when??). Real things. Did you change your routine? Did you realize one specific part of the day (for me it might be the morning) was poisoning everything else? Did you finally admit it was too much and talk to someone?

Toddler moms especially - does this stage end, or do I just get better at it?