u/DeliciousBadger7759

I’m curious how other press-on nail sellers are competing with the super low-priced shops right now.

I’ve been researching my market more lately, and I keep seeing insanely detailed sets selling for like $18–$20 with intricate nail art, chrome, 3D details, hand-painted looks, etc. Meanwhile, I’m pricing my handmade sets around $30–$35 and already feel like I’m pricing pretty fairly for the time/materials involved.

So now I’m genuinely wondering:
Are some of these shops using AI printing or some kind of nail printing machine/decals?
Are they outsourcing production?
Are they just operating on super tiny margins?
Or am I overestimating how long detailed sets should realistically take?

I’m not asking this in a judgmental way at all. I’m honestly trying to understand the market better because it’s hard not to compare when customers can visually see two “similar” sets at very different price points.
For sellers charging higher prices successfully:
How are you positioning your shop to compete? Branding? Quality? Content? Repeat customers? Better materials?
I’d really appreciate honest insight because I’m trying to figure out where the industry is heading and how smaller handmade sellers are adapting.

Hi everyone!

I opened my shop about a month ago and have 16 sales. I turned on etsy ads after about a week of opening and I found that ads were helping my sales a lot. I sell press on nails and in the last week bumped up my prices about $3-$5 per set. I also updated my photos to look more professional. I noticed since I've done this, my views went down slightly and my click rate went down tremendously, along with my sales. I currently have about 600 views for the day so far but 0 clicks which I find to be a little terrifying and odd. I've never had this happen before and I'm curious if anyone else has had this happen. I average about 15ish clicks per day. Can someone help me understand what's happening? Am I missing something?