I’m running a Meta lead gen campaign for an HVAC client in San Antonio, Texas. Right now everything is in English, but the client suggested launching a Spanish version since there’s a large Spanish‑speaking population in the area.
For those of you who’ve run bilingual campaigns in the U.S. (especially Texas/Florida/California):
Is it better to:
- Run Spanish‑only creatives + Spanish copy in a separate ad set inside the same campaign (shared budget + shared optimization), or
- Run a completely separate Spanish campaign and keep the languages fully split?
I’m trying to figure out what performs best in terms of delivery, optimization, and cost efficiency. Any real‑world experience or data would be super helpful.
Thanks in advance.