u/Cultural_Trash_1051

Guys i really need some guidance. Ive been doing ecom for about 3 months so not a long time, but my main bottleneck is making scalable ads. I reckon everytime ive launched campaigns and etc, im getting high cpms no matter what. Could be natives, statics, or videos, they all give me high cpms. Frustrating thing is im getting decent cpcs at $1-2 and ctr of 4-5%, some camapigns have yielded purchases but i cant scale them cus these cpms just blow my roas through the roof. Btw im in aus so market might be different to the us. Any help would be appreciated.

Guys i really need some guidance. Ive been doing ecom for about 3 months so not a long time, but my main bottleneck is making scalable ads. I reckon everytime ive launched campaigns and etc, im getting high cpms no matter what. Could be natives, statics, or videos, they all give me high cpms. Frustrating thing is im getting decent cpcs at $1-2 and ctr of 4-5%, some camapigns have yielded purchases but i cant scale them cus these cpms just blow my roas through the roof. Btw im in aus so market might be different to the us. Any help would be appreciated.