Meta Lead Gen ideas for Telecom sales?
Hi everyone,
I’m currently managing the performance marketing strategy (exclusively on Meta Ads) for a telecommunications agency in Greece. We focus on lead generation to fuel a sales team closing mobile and fixed-line contracts via phone.
Current Campaign Structure & Performance:
Platform: Meta Ads (Facebook & Instagram) only.
Campaign Objective: Lead Generation using Instant Forms.
Monthly Rotation: 2-3 campaigns (1 for Mobile, 1 for Fixed-line, and 1 Lookalike/Broad).
Daily Budget: €50 (Total).
KPIs: Average CPL is currently around €1.40 in the Greek market.
Looking for Insights on:
Benchmarking: For the Greek Telco niche, is a €1.40 CPL considered efficient, or is there significant room for improvement?
Creative & Strategy: I’ve hit a plateau with my current ideas. Are there specific creative angles or Meta-specific features (e.g., Advantage+ Lead Ads) that have worked for you in lowering CPL without hurting lead quality?
Full-Funnel vs. Direct-to-Lead: I’m personally skeptical about running Awareness/Traffic campaigns for this niche. I prefer sticking to a "Direct Response" lead gen approach. Is a "Leads-only" strategy the right move, or am I missing out by not warming up the pixel with top-of-funnel content?
I'd love to hear from anyone with experience in high-volume Lead Gen on Meta.