u/Careful_Guidance3310

So here is a quick recap about my situation:

Selling a ~$1,000 luxury sofa online and honestly struggling hard with conversions.

We offer free returns, 30-day home trial, financing, etc.

Advertising:

Running Meta sales + awareness campaigns, Google PMax + Shopping.

Getting traffic, clicks, even ATCs, but almost no actual sales.

What marketing strategy do you would work best and what type of campaign do you think would get the best ROI?

Anyone here have experience scaling high-ticket ecommerce/furniture brands? Would really appreciate any advice or things that helped you finally convert.

So here is a quick recap about my situation:

Selling a ~$1,000 luxury sofa online and honestly struggling hard with conversions.

We offer free returns, 30-day home trial, financing, etc.

Advertising:

Running Meta sales + awareness campaigns, Google PMax + Shopping.

Getting traffic, clicks, even ATCs, but almost no actual sales.

What marketing strategy do you would work best and what type of campaign do you think would get the best ROI?

Anyone here have experience scaling high-ticket ecommerce/furniture brands? Would really appreciate any advice or things that helped you finally convert.

So here is a quick recap about my situation:

Selling a ~$1,000 luxury sofa online and honestly struggling hard with conversions.

We offer free returns, 30-day home trial, financing, etc.

Advertising:

Running Meta sales + awareness campaigns, Google PMax + Shopping.

Getting traffic, clicks, even ATCs, but almost no actual sales.

What marketing strategy do you would work best and what type of campaign do you think would get the best ROI?

Anyone here have experience scaling high-ticket ecommerce/furniture brands? Would really appreciate any advice or things that helped you finally convert.

Running into a dilemma with Meta ads for a DTC furniture brand and would love input from anyone who’s scaled high-ticket ($1K+) products.

We sell a modular sofa and offer free fabric swatches ($0 order) to reduce hesitation and returns.

Current situation:

• Fresh pixel
• Tested Purchase optimization → no conversions yet
• Tested ATC optimization → strong ATC volume + consistent swatch orders
• Majority of “conversions” are $0 swatches, not sofa purchases

So Meta is clearly optimizing toward low-friction, free conversions rather than high-intent buyers.

I’m debating how to structure this properly:

Option 1 — Create a separate/custom event for swatch orders
→ isolate low-intent signals and keep Purchase clean

Option 2 — Ignore it

Main concern:
Even if I separate events, the volume of swatch activity may still bias learning toward low-intent users early on.

For those who’ve scaled $1K+ DTC products:

1. how you treat your swatches order?

2.How did you prevent Meta from optimizing toward low-intent conversions?

Appreciate any real-world experience here — especially from anyone in furniture or similar high-AOV categories.