Researching your audience is more important than building what you're trying to build.
That's the hardest lesson I learned in one year of entrepreneurship.
Before you build anything you need to validate the idea. It doesn't matter what you're trying to create what matters is whether there's a market for it. Are there real people struggling with this problem? What exactly is their pain and how are you going to solve it?
Most people skip this part and go straight to building. I get it building feels more exciting.
But without validation all you're doing is wasting time, energy and money on something nobody asked for.
Here's what you actually need to do first.
Talk to real people in your target audience. Not for compliments. Not for "sounds good, I'd try it.
you need to dig deep into their pain. What is it exactly? How bad is it? What have they already tried?
Only after you know exactly what your audience needs do you start building.
The boring truth is that talking to users is the hard part. Building becomes easier once you have that clear picture in your head of what you're solving and for who.
Have you started validating your idea or did you skip straight to building because it sounds more fun?
Let me know in the comments.