I launched my first app last week and I’m realizing the uncomfortable part now:
Building the product was not the hardest part (but istg it was extremely frustrating).
Knowing exactly where the first serious users come from is.
It’s a B2C fitness app called PHIBIDI, on both ios and android. The idea is to connect things that are usually scattered: progress photos, workout planning, logging, history, and routine guidance, visual progress and analysis.
My mistake was thinking the first channels would be obvious once the app was live: App Store search, short-form content, Reddit, maybe SEO later.
But after posting around a bit, the best feedback I got was basically:
“Stop asking how to get users. Pick one narrow user and go find 10–50 people who actually feel the problem.”
That hit pretty hard.
So now I’m trying to decide the first real wedge.
Option A: lifters who already train but have messy logs/progress photos
Option B: beginners who need structure and don’t know what to do
Option C: people restarting fitness who need consistency/accountability
Option D: people who want visual progress tracking more than workout logging
For people who’ve grown B2C SaaS or prosumer apps, how would you approach this? I wish there was some magic trick but this entire thing feels so hopeless, I felt less stressed while programming the app tbh...
Would you start with SEO and landing pages around pain points, or manual recruiting in niche communities first?
And how do you know when a use case is narrow enough to target, but not so narrow that the product gets boxed in?
*drowning in dread* Can I get a mentor or a push or something?