Hey guys, what are the inefficiencies that currently exist in the ad management space or in ad platforms? I would like to know as a beginner in the ad space and someone who is interested in making a solution regarding ads.
Hey r/PPC, how do you currently handle excluding converted users, basically people who've already signed up or bought your product from seeing those ads again across your ad platforms ?
I get that ad platforms lets you upload a customer list and suppress ads to them. But are you manually updating those exclusion lists on these platforms every time someone converts? Or is there an automatic way that you handle that?
Hey r/googleads, how do you currently handle excluding converted users, basically people who've already signed up or bought your product from seeing those ads again across your ad platforms ?
I get that Google lets you upload a customer list and suppress ads to them. But are you manually updating those exclusion lists on Google every time someone converts? Or is there an automatic way that you handle that?
Sometime last year, after launching a project of mine, I realised I was getting so many of my users from Poland. Although a good percentage of people from Poland speak English, it's not a primarily English market, and users from there would prefer using and interacting with a platform in their language.
At that time, I remember wondering... how I could display my platform in other languages so that my users coming from non-primarily English markets could intuitively use my platform and fully understand what we had to offer them? So I started looking for solutions. The solutions I found then were either enterprise-focused or were too much technical work to implement or had per word pricing which i wasn't willing to subscribe for , so I wasn't able to setup multilingual support for that project mine then.
A few months later, when I was thinking of projects to work on, this problem came back to me, and I decided to solve it. I built, Nativly a platform that translates your entire website into 60+ languages in minutes and helps you index in Google Search in those regions so that you can unlock a global audience of users, traffic and customers. A user simply adds a single DNS record in their DNS setup, and we handle translations, generate language-specific URLs, sitemaps and manage that SEO metadata for them. Our goal is to help website creators make displaying their websites in multiple languages as easy as possible.
The question I've been asked the most as I've been building this platform is:
Why do I need to have my website in other languages if users can simply Google Translate to switch the language when they land on my site, How is this different from Google Translate?
The answer to this question is that it isn't just about having your site displayed in another language it's whether your website appears in users' search results in those regions in the first place for them to come to organically come to your site.
Many people don't realise that Google shows you websites according to your language preferences, so if your language is set to English, you will mostly always see English sites in your search results. The same thing is happening to all your potential users who could use your service, but it's currently only in English, so your platform never appears in their search results in the first place. Also, Google Translate is client facing. It's more for the client trying to switch between languages on different web pages. But that's what we're talking about is providing a language alternative of your service that is dedicated for your potential users and users that are more comfortable speaking a specific language.
Also, so many platforms are looking to expand to different markets and are thinking about running ads to acquire users in all these different regions, but because of the cost of high-quality localisation, many of them are held back. Nativly provides high-quality language localisation for your site at a flat monthly affordable price at unlimited words, to make what has previously been an enterprise commodity accessible to small and medium sized platforms.
You Can Check Us Out: here
I'd love to hear your feedback 🙂