u/Available_Wall1780

My product sells for $90 and my breakeven CPA is around $35.

How would you structure a testing campaign right now?
ABO seems to work better for me during testing, but I’m unsure about budget, amount of ad sets, and creatives.

For example on campain with 4/5 ad sets:

Option 1:
1 ad set
€50 budget
3 creatives

Option 2:
1 ad sets
€50 each
1 creative per ad set

What’s working better for you guys in 2026?

With video ads, do you keep fewer creatives per ad set? My content is mixed too, so I’m testing different angles/themes and different content styles at the same time.

My product sells for $90 and my breakeven CPA is around $35.

How would you structure a testing campaign right now?
ABO seems to work better for me during testing, but I’m unsure about budget, amount of ad sets, and creatives.

For example on campain with 4/5 ad sets:

Option 1:
1 ad set
€50 budget
3 creatives

Option 2:
1 ad sets
€50 each
1 creative per ad set

What’s working better for you guys in 2026?

With video ads, do you keep fewer creatives per ad set? My content is mixed too, so I’m testing different angles/themes and different content styles at the same time.