How to monitor device-level PPC performance?
How are you all monitoring device-level performance? Do you rely on manual segments or custom scripts to catch when one device is eating your budget?
Manual checking is a grueling grind—diving into every individual campaign to see if your Desktop CPA has suddenly spiked compared to Mobile. In 2026, we’ve moved away from the manual "Devices" tab and started using Adtunez to handle this in 5 minutes.
Adtunez identifies Device CPA Imbalances on a single screen across your entire account. For example, it recently flagged a campaign where Desktop was costing $69 per lead while Mobile was just $23. That’s a 199% inefficiency we were able to catch and fix instantly. No pivot tables, no manual exports—just clear, actionable data.
Are you still babysitting the Devices tab every morning, or have you moved to a diagnostic tool to flag these swings automatically?