u/Adept_Soft_2564

Hi everyone,

I run an international Shopify clothing brand through a US LLC and I’m trying to optimize my accounting workflow with Xero, Hubdoc and A2X.

We sell through Shopify Payments, mainly with USD payouts, but we also have international currencies, refunds, gift cards, shipping fees, Shopify fees, suppliers in China, Chinese freelancers, warehouse fees and fulfillment costs.

I want to automate as much as possible: invoice imports, supplier bills, Shopify payout reconciliation, bank matching, document organization, and avoid manual coding/duplicate entries.

For those using Shopify + Xero + Hubdoc + A2X, what is the cleanest setup and workflow?

Any tips on:
- Best A2X configuration
- Hubdoc organization
- Xero chart of accounts
- Bank reconciliation process
- Avoiding duplicates
- Weekly/monthly routines to keep everything clean

Looking for a simple, scalable workflow that saves time and stays clean as order volume grows.

Thanks.

Hey guys, looking for some input.

We had our main CBO running at $500/day with around 5 ROAS over the last 7 days. Then between Apr 29–30, performance dropped hard: CVR went from around 1% to 0.20%, purchases almost stopped, and AOV dropped from around $280 to $130 at the same time. (fashion brand)

Possible context:

End of month, maybe less buyer intent / budget pressure.
We launched a new $200/day campaign on Apr 28 with 180-day purchasers excluded, but we did not touch the original working campaign.
We had several payment errors / rejected card attempts, even though the ad account had prepaid funds available.
The card was foreign. We added a US card only last night.
Many items are now in pre-order, but the drop happened very suddenly, almost overnight.

What do you think is the most likely cause here?
Could repeated payment issues disrupt delivery quality even if ads are still spending and traffic is coming in? Or does the AOV + CVR drop point more toward traffic quality / auction volatility / pre-order friction? Thanks guys !