How do mature women really feel about beauty brands and which ones actually respect mature skin?
I've noticed that a lot of beauty marketing still seems aimed at making women feel younger instead of simply helping them look and feel good at the age they are.
Recently I came across Nikol Beauty, started by a licensed esthetician and makeup artist who focuses on makeup and skincare for mature women, and it made me curious how mature women really feel about beauty brands today.
Do you feel represented by most beauty companies?
What kind of messaging feels genuine to you, and what immediately feels fake or patronizing?
And does it make any difference to you if the founder is someone with real hands on experience like an esthetician or makeup artist?
I’d honestly love to hear your thoughts and recommendations, especially from women who feel overlooked by the industry.