u/A001S

Curious whether anyone researching behavior changes has looked into how people are increasingly using ChatGPT or Perplexity instead of traditional search. It feels like a meaningful shift in discovery habits may already be happening, but I haven’t seen much user research around what this means for websites and traffic patterns.I started monitoring referral changes through Zen Reports after noticing unexpected sessions because I wanted a better understanding of whether AI-driven discovery is growing meaningfully. Curious if anyone here has looked into this.

Curious whether people here are seeing any evidence that ChatGPT or Perplexity is already influencing lead generation. It feels like buyers increasingly use AI tools for research before making decisions, but I haven’t seen many people discussing whether that behavior is actually translating into measurable website visits or conversions yet.I started paying closer attention after noticing unexpected referral traffic and began tracking it through Zen Reports because manually filtering AI traffic in analytics became repetitive. Curious whether others think this becomes a meaningful lead source over time or stays tiny.