
Stopped trusting my own intuition about where customers come from after this experiment
Three months ago if you'd asked me where my SaaS customers came from I would have confidently said Twitter. I was active there, got good engagement, posts were landing. Felt obvious.
Turns out I was completely wrong.
The thing that bugged me was that my confidence was based on nothing. I was looking at two separate dashboards: traffic in my analytics tool, payments in Stripe. And then my brain was making up a story connecting them.
Every time a payment came through I'd glance at recent traffic and go oh this must be from that thread I posted yesterday. Zero actual evidence.
I finally decided to fix this. Tried GA4 first but setting up the Stripe side of things felt like a weekend project I didn't want. Then I found Faurya which basically does one thing: ties traffic sources to Stripe payments so you can see which channels made you money.
After running it for about a month the data was uncomfortable:
1. Twitter: biggest traffic source, almost zero paying customers
2. A tiny Facebook group I'd forgotten about: tiny traffic, disproportionate customers
3. One old blog post I wrote in 2024 and never promoted: steady conversions
The Facebook group thing was the weirdest. I'd shared my product once, months ago, and people kept coming back through that link slowly. Never would have known without the attribution.
Now I'm spending way more time in that community and way less time writing threads nobody pays for.
Anyone else had their intuition about their own product completely wrecked by actual data?