


60th Anniversary Autavia for my 60th…seems appropriate
I have a modest collection, started when I inherited my Grandfathers Longines. This addition takes my Tag Heuer count to 3 and I have no hesitation in saying it won’t be my last.



I have a modest collection, started when I inherited my Grandfathers Longines. This addition takes my Tag Heuer count to 3 and I have no hesitation in saying it won’t be my last.
Artem hydroflex in the new stellar azure colorway. Wasn’t sure how I felt about it at first but it’s starting to grow on me.
Which of these 2 Tags would you buy or is the better buy out of the 2. I love both but need your expertise opinion. Both are at 3k. Skeleton is 2023 and Carrera is 2021
I switched the bracelet for this honey brown leather band from Celeste watches. I love the iconic Link bracelet, but it's either too loose or too tight on my wrist.
I’m doing a project on TAG Heuer and wanted to understand how people perceive the brand today.
When you think about TAG Heuer, what comes to mind first: heritage, motorsport, luxury, performance, fashion, or something else?
And how much do the brand’s events, partnerships, and sponsorships — like Formula 1, sports, or other branded experiences — actually shape your perception of it? Do they make the brand feel more desirable and relevant, or not really?
Would love to hear honest opinions, especially compared to other luxury watch brands.
Just got back from walking the dog and the lume was speaking to me.