u/Ok-Volume8119

I’m doing a project on TAG Heuer and wanted to understand how people perceive the brand today.

When you think about TAG Heuer, what comes to mind first: heritage, motorsport, luxury, performance, fashion, or something else?

And how much do the brand’s events, partnerships, and sponsorships — like Formula 1, sports, or other branded experiences — actually shape your perception of it? Do they make the brand feel more desirable and relevant, or not really?

Would love to hear honest opinions, especially compared to other luxury watch brands.