▲ 2 r/googleads
How are you all tracking campaign attribution for Performance Max conversions that happen outside of Search inventory?
We’re trying to identify exactly which PMax campaign (and campaign ID) generated leads/conversions, especially for traffic coming from Display, Discover, Gmail, YouTube, etc. Since there are no search terms in those cases, and URL parameters / GCLID visibility can be inconsistent depending on setup, attribution gets messy.
How do you handle this in practice?
Do you rely mainly on auto-tagging + GCLID?
Are you passing custom UTM parameters with campaign names / IDs?
Would love to hear real-world lead gen accounts.
u/Limp-Maintenance638 — 5 hours ago