Meta Advantage Plus + Retargeting campaign, need help
Hey everyone,
I currently run a Google Ads Pmax campaign at $50 daily (4-5 months) as well as a Meta Advantage Plus Sales at $32.50 daily (4-5 months) and a Meta Retargeting at $10 daily (1.5 months).
I have very recently gone through all the tracking and data, comparing each platform with GA4 as well as Shopify. I have confirmed the tracking from GA4 to Shopify is literally spot on, the confirmed purchases between google ads reported and these platforms is less (google taking less credit slightly) and meta is completely inaccurate (taking enormously more credit than due, GA4 and Shopify confirm meta to be at 25% of what meta says it drove).
I have heard this is quite common for meta, but 25% of the reality is a ridiculous shock, it seems as though I am being completely ripped off, or that meta is heavily feeding google, with my experience, it feels as though I am just being ripped off.
Does anyone have any knowledge on meta who would be able to provide any tips, guidance or insights on what I should do.
Please let me know in the comments or by private message if you are able to help.
Will be greatly appreciated 😊