r/SteamdeckGames

Hello everyone!

I’m one of the Devs of Dice of Kalma and I wanted to share how I managed to gather 2000 streamer emails by myself. First of all, I’m sorry but I can’t share those emails here for legal reasons. Don’t want to take any risks at this point. My point of this post is that after grinding really hard with this task I found multiple ways that we’re much quicker & efficient than the ways that we use gather influencer emails in the beginning. Hopefully these Tips and Tricks help you as well!

Background (if you don’t like storytimes you can skip this part ): During our 2-year game dev journey I have noticed multiple reddit posts how other devs got their games covered by influencers. BenBonk made an awesome video how he contacted 200 influencers (A BIG recommendation for this video: https://youtu.be/ebWYi7ko_u0?t=37 )  and since we really didn’t have much on our marketing budget, this seemed a really good way to gain some traction.

After first 200 emails I can say that it wasn’t a great success, but it clearly did something. I soon realized that it’s also a numbers game – The more influencers I contact, the better the odds are that someone will cover our game. We also tried writing very customized emails to about 30-50 influencers who we though were ultimately the best match for us. This took a lot of time, and we didn’t receive any replies nor none of these streamers covered our game in anyway. So, I kept grinding and here are the  best two strategies so far:

Strategy 1:

Ultimately my best tools were SullyGnome (https://sullygnome.com/) and Twitch. Here is the quickest and the most efficiest way:

1. You use search tool on SullyGnome to find all channels that streamed games that are a good match with out game. This because if you offer Tekken for a Horse Simulator Streamers, they’re most probably not gonna cover it.

2. You’ll get a big list of streamers, so now you copy streamers name and paste it to Twitch. The trick here is to use the mobile version and just replace the ‘STREAMER* part with streamers name so https://m.twitch.tv/*STREAMER*. This because mobile version is much lighter and has no ads that pop up straight away on your face**. It also shows you the “user bio” right away.** This the first place where streamers often put their emails.

If this bio doesn’t have an email address, the next step is to click users About section. It’s very common that streamers have their email here. For me about 90% of the time I was able to find the email just from the bio or from this about section.

3. If a streamer didn’t have an email on Twich, there’s still a couple of quick ways to find it. Next to their bio there’s often links to their X, Instagram or YouTube. Very often if I didn’t find email address from their Twitch, it was in their bio on X or Instagram! So, try those first!

The last option is YouTube. Some streamers have added their emails on YouTube description which is still very quick to find. If not, there is a chance that you can view their email address, but you need to do a bot verification – which is slow and after about 10-20 attempts your daily limit is full. I would recommend going this far only if the streamer is one of your the top priorities – otherwise, like I said it’s a numbers game so go back to your list and try your luck with another streamer.

4. Obviously you want to copy paste Streamers name & email to a some sort of spreatsheet. SullyGnome also give you a csv. version of your search which might make things quicker. I personally just made a sheet with name, email, language (if not English)

5. (Optional): I would highly recommend that if your game is localized, ask your translators to translate your email as well. In SullyGnome you can search streamers based on their language. We got much better results when approaching streamers in their native language, so big recommendation for this!

 Strategy 1 TLDR

1. Use Search Tool on SullyGnome to find Streamers that have played similar games than yours
2. Copy paste streamers account name on https://m.twitch.tv/*STREAMER NAME* (Mobile version)
3. Check Bio under the username -> check “About” section -> Check links X & Insta -> Check Youtube Description
4. Copy paste to a spreadsheet

Strategy 2.

1. Find a streamer on X/Twitter that has streamed similar games than your game
2. There’s a “You might like” box on the right side of the feed. Click: Show More

3. Now you have a list of “Similar To” and “Suggested for you” Infront of you. You can quickly notice that many accounts you see here have their email in their bio as well.
4. When you have copy pasted all the accounts and emails, just click one of the accounts in this list and open of “Similar To” and “Suggested for you” lists again. It often has different accounts than the first one.
5. It’s easy to just copy paste accounts and emails but I would strongly recommend checking just briefly every account. In case of the account is inactive etc

Strategy 2 TLDR

1. Find a streamer from X
2. Open “Similar to” list
3. Copy paste the accounts and emails
4. Click another account and open “Similar to” list again

Additional Tips:
Remember that you don't need to get 2000 emails in one day. Just simply 50-100 every now and then can help you a lot. For example I often sat on my couch watching tv-shows and at the same time I had my laptop on my lap and I was just copying emails. It didn't feel that bad when I was able to do something at the same time.

What after this:
Now it’s time to write the emails and send the activation keys. That’s a whole new world and it probably needs a separate post as well. I’ll just drop couple of tips that have helped us a lot:

First of all watch BenBonks video:
https://youtu.be/ebWYi7ko_u0?t=37

These things helped us:

1. Personalize your emails a bit. Just adding a streamers name have made a huge difference for us. I’ve used Gmail Merge plugin to send bulk emails with customizations.

2. Translate your emails: Use the streamers native language if possible

3. Have a link to your game easily accessible – It’s been better if the receiver doesn’t need to scroll down to find a link to your

4. Remember to add your Press Kitt

5. Add Gifs to make your email more approachable

If you made it this far, thank you for reading and hopefully you found something that helps you on your game dev journey! Would be also great to hear more tips & tricks regarding to this topic, so if you have something, just drop a comment or DM me :)

Cheers!

[supprimé]

For those who've already added me, thanks! If you want to add me, no matter where you're from, he's my steam friend code: 1078274106

I like seeing what everyone plays!

And my link to my Steam profile: https://s.team/p/gbgh-dmfp/FJQTNMCP

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