https://preview.redd.it/32i9q1l7zlwg1.png?width=1080&format=png&auto=webp&s=0c5e04166c0e817ee6da0c399b70398c6d4de861

This is the bi-weekly edition of the Reddit Trends US Newsletter highlighting some of the most popular topics and communities of the moment on Reddit.

We’re back with the Reddit communities steering today’s cultural conversation. This round, the internet and r/popheads are gabbing about Olivia Rodrigo’s latest heartbreak song “Drop Dead”; Mel C -aka Sporty Spice- is dropping Spice Girls lore in her recent r/popculturechat AMA; Coachella’s unforgettable “Baklava Guy” and his legendary VIP trade; and the K-beauty “inside-out” debate on cultural skincare routines that start in the kitchen. Reddit’s right in the middle of it all—bringing you the TL;DR below.

Trending Posts:

• Friendship tax in r/mildlyinfuriating: A friend offered $5 for a custom 3D printed basketball and it ignited a massive debate over the true cost of favors.
• Baklava Guy is the moment in r/Coachella: After road-tripping from NYC to Indio without a ticket, the community rallied to secure him a wristband - making him a desert icon, one tray of baklava at a time. 
• Talk about the space pay gap in r/nasa: A simple question about salaries turns into a mix of real figures, Apollo trivia, and debate over what NASA astronauts are actually paid.

Beauty & Fashion: From beauty hacks to iconic style nostalgia and couture deep dives, people on Reddit are trading curated filters for real-life reactions, proving the best looks are the ones that spark conversation beyond the feed.

• Inside-Out beauty debate in r/AsianBeauty: This thread challenges the Western obsession with topical "steps" (serums, SPFs, etc.) by suggesting that the real secret to the "K-Beauty glow" might be found in the pantry.
• The “Fran Fine” archetype in r/AestheticWiki: Community members are running it back to the 90s archival fashion and crediting Black culture for shaping The Nanny's most famous looks and redefining what we call “vintage chic” today. 
• Sara Mrad’s SS25 couture in r/whatthefrockk: Fans gush over Monet-inspired gowns, praising the ethereal textures and begging to see them hit a red carpet.

Entertainment & Television: From deeply personal film reflections to girlie pop AMAs and new music drops, these communities are where audiences are predicting, and shaping the conversation in real time.

• Movies that feel personal in r/Letterboxd: Art imitates life, life imitates art, and people are coming to this community to be deeply vulnerable about the movies that mirror their own lives. (Is this play about us!?!).
• Sporty Spice does our AMA in r/popculturechat: Mel C brings the tea to Reddit to talk about her new album Sweat and her career journey.
• Olivia Rodrigo’s “drop dead” on r/popheads: Fans debate the dreamy sound, divisive mixing, and whether it’s a grower or an instant hit.

Wellness: Discovering how the internet is cultivating collective support for major life transitions, ongoing self-care and fitness, and the constant pursuit of our physical, emotional and mental health journeys.

• Decentering societal pressures like marriage and motherhood in r/AskWomenOver30: Women are reclaiming tons of mental and emotional energy by simply choosing themselves.
• Gym reality check in r/beginnerfitness: Exercises that look easy until proper form hits.
• Thinking about moving and if a city is aging you out in r/SameGrassButGreener: Is it time to leave Boston?

Sports: Reddit is where the "hottest month in sports" happens. From the NFL Draft to the NBA Playoffs, fans are living for real-time reactions and deep-bench analysis.

• Post Game Thread in r/NYKnicks: Knicks beat Hawks 113–102 and there's banter on the community's love for a good rivalry.
• NFL Draft prep in r/fantasyfootball**:**Top 300 rankings ahead of the season.
• Ticket strategy talk in r/WorldCup2026Tickets: Fans swap advice on when to buy vs wait, helping each other navigate sky-high prices and FIFA’s unpredictable market.

The Feel-Good Edit: Humanity is always in style here.

• Kitchen humor at its best on r/KitchenConfidential: A “happy little onion” sparks chefs to share funny, oddly wholesome produce moments from behind the line

Stay on top of what’s trending with Reddit Pro: https://www.business.reddit.com/pro

Find your people where they find community. Advertise on Reddit: https://www.business.reddit.com/

https://innn.it/afdverbot

https://preview.redd.it/kwmb4oug8svg1.png?width=1920&format=png&auto=webp&s=acb810b89afb71c5883e97b09a43f3d6bb4dd253

Marketing on Reddit takes some know-how to deliver results through successful campaigns. Conducting research, listening to your audience, and honing your campaign’s messaging are just a few steps involved with crafting an effective marketing strategy for Reddit. Even more so, understanding just how Reddit’s communities operate goes a long way to establishing brand presence on the platform.

Joining us is Ross Simmonds, head of Reddit marketing agency Foundation, Inc. As a Certified Reddit Agency Partner, Ross has a deep knowledge of how Reddit works, and what’s driven real results for his clients in the past:

• How Reddit shows up across the consumer buying journey
• After AI, it’s Reddit. Why conversations on Reddit shape real choices
• The best first steps on Reddit as a business

When: Thursday, April 23rd, 2026 @ 11:30 AM PST/2:30 PM EST

Who: Ross Simmonds u/rsimmonds - Agency owner, Foundation, Inc. hosted by u/redditforbusiness.

Ask your questions below, and Ross will answer them live on April 23rd!

Something I noticed recently is that graphic design services for business are shifting from individual designers to more structured systems. Instead of relying on one person, businesses are using processes, workflows, and even unlimited graphic design service models. It feels like the focus is moving toward consistency and speed rather than just creative output.

Curious if others are seeing this trend too.

Hello everyone,

For our international email delivery and API platform Spotler SendPro I am looking for new ways to brand the product and to reach CTOs, software architecs, 365 system operators and IT managers. We've been growing the platform via Google Ads mostly, but as we see the effects of AI overview, we need new ways to further grow and expand (in Europe). We were thinking of exploring Reddit as an add platform, but my knowledge about both possibilities and opportunities is not good enough. So I thought, why not ask on Reddit itself. If you need more background about SendPro to give me a good advice, let me know!

Hope to hear from you soon!

Thanks
Mark

My ad is in the third business day of "Pending Approval." Is there any way to get a more detailed status update? Not sure if it's something I'm doing wrong or just a long queue. At what point should I consider restarting the process to try and "reset" (i.e. duplicating the ad, creating a new ad, etc.). Thanks!

https://preview.redd.it/4t087ncs8fvg1.png?width=1080&format=png&auto=webp&s=23fd1dc70e0a124b596084c91a00d432f77e3961

The big question when joining any platform as a business: Is it safe for us to be there?

For Reddit, the answer is: Yes. And it's not just Reddit making the platform safe, it's the members of Reddit's communities, too. Platform moderators, community moderators, and users all work together to make Reddit a better place for everyone.

Using this layered approach is the best of both worlds, providing the full presence and situational awareness of platform moderation while encouraging communities to provide their own input on content.

1. Platform Moderation

At the platform level, Reddit's Safety experts utilize a mix of automated tools and manual curation to ensure content adheres to Reddit's Rules. A recent Reddit Transparency Report also shows the scale of that work, with ~2.66% of total content created during the period was removed, and 71.3% of removals resulted from proactive Automod (automated moderators) removals.

2. Community Moderation

Communities on Reddit, or subreddits, are developed and and managed by community moderators. These moderators are members of the community who have dedicated themselves to maintaining the focus and culture of a subreddit. Community moderators are the backbone of how communities operate on Reddit, establishing rules and guidelines specific to their subreddit's purpose.

3. Community voting

Members of the community also have a hand in the content they see in their communities through one of Reddit's core features: Upvotes. By upvoting something, Redditors are signaling that they find it valuable or in-line with their expectations, ultimately shaping what stands out and what isn't desired.

Take a deeper dive into what makes Reddit safe for businesses.

So as the title says I’ve been doing a lot of audits for businesses on Reddit, mostly B2B SaaS and I keep seeing the same mistakes being made over and over again. And the problem is almost always in how the campaigns are set up. So I just wanted to share these common mistakes so you guys don’t repeat them!

1. Treating Reddit like a top of funnel channel: This is probably the biggest one. Most teams try to run broad prospecting campaigns and expect it to behave like LinkedIn or Google. It usually doesn’t. Where I’ve consistently seen better results is retargeting. So high intent site visitors, people who already understand the problem and sometimes even users who’ve engaged with your brand elsewhere. In a few cases, shifting budget away from cold traffic and into retargeting made a pretty immediate difference.

2. Not segmenting by recency: A lot of accounts just lump everyone into a 90 or 180 day audience. That’s easy to build, but it’s also low intent. The accounts that perform better tend to break this out into 7 day, 15 day & 30 day. Same traffic source, but the intent is completely different. Messaging and budget usually need to reflect that.

3. Going too broad instead of leaning into specific subreddits: Reddit doesn’t give you clean job title targeting, so a lot of teams default to broad audiences. But when you actually break performance down, it’s usually a handful of very relevant subreddits doing most of the work. Everything else ends up being wasted spend.

4. Not setting proper exclusions: This one’s more common than you’d think. I regularly see campaigns targeting existing customers, employees or already converted users which just inflates costs and muddies performance data. Cleaning this up alone can make a noticeable difference.

5. Leaving automated targeting turned on: Most advertisers don’t realize this is turned on. But if you leave this on, it allows Reddit to expand beyond the audiences you’ve defined, which sounds helpful but often just brings in lower intent traffic again. For B2B especially, this usually makes performance harder to control and less efficient.

Overall, Reddit is a great channel for B2B but it’s definitely one of the more misunderstood ones. If you approach it the same way as other platforms, it will underperform. Hope this was helpful to some and open to answering any questions you guys might have!

Hey guys, quick question.

I’m thinking of promoting one of my viral posts. A few months ago it got 133k views, 1k+ upvotes, and hundreds of comments. My idea is to boost it and direct traffic to my Substack newsletter. Since the content is already validated, I feel like it could convert well, but I’d love to hear your opinion or experience with this approach.

A couple of things to consider:
- I already have around 1,700 subscribers, so in theory I could use that data for a lookalike-type audience if that exists on Reddit. I come from Facebook Ads, so I’m not fully sure how targeting works here or I can just boost it as it is without complications

- The post originally went viral on InspirationByDesign, so I’m wondering if I should:
Stick to that subreddit-style audience since it already worked
Test broader or different audiences
Or just leave it on automatic targeting

I’ll probably run some A/B tests anyway, but I’d really appreciate any insights before I start.

I’m Raj from PixelFusion.

We recently worked with a creator whose content crossed 9M+ views in a few months, and now we want to do the same for a few more creators — for free (limited spots).

🎯 What we’ll do for you:

• Content ideas (based on what actually works)

• Hooks + scripts for reels/shorts

• Posting strategy & guidance

• Content direction (what to shoot, how to shoot)

• We can also help with editing

💡 What you need to do:

Just shoot the content consistently.

We’ll guide you with everything else.

⚠️ We’re only taking a few creators so we can give proper attention.

If you’re serious about growing and ready to stay consistent,

drop a comment or DM me.

Let’s build something that actually grows 🚀

https://preview.redd.it/591a6xjfxkvg1.jpg?width=2400&format=pjpg&auto=webp&s=4ad24c0c201cb77ed34fb3d4d153505230878ee0

Every great conversation needs a place to start. The best ones happen where community isn’t just present, it’s felt. A place to connect, refuel, and belong. Just like Reddit. At Cannes, everyone’s looking for that place.

What’s more welcoming than a great neighborhood deli? The deli is having a moment. It’s one of the most exciting trends for foodies, who are obsessed: conversations in r/restaurants around deli culture jumped 4x in just the past year. We’re here for it, and we’re bringing it to Cannes.

We’re excited to welcome guests to the Reddit Community Deli, an immersive experience built from real conversations that take place on Reddit. More than 450 million people around the world ask questions, share ideas, and get recommendations across 100K+ active public
communities on Reddit weekly.

Read more about how we're bringing the conversation space to life at Cannes 2026.

Attending Cannes? RSVP and be part of the conversation.