u/cole-interteam

So as the title says I’ve been doing a lot of audits for businesses on Reddit, mostly B2B SaaS and I keep seeing the same mistakes being made over and over again. And the problem is almost always in how the campaigns are set up. So I just wanted to share these common mistakes so you guys don’t repeat them!

1. Treating Reddit like a top of funnel channel: This is probably the biggest one. Most teams try to run broad prospecting campaigns and expect it to behave like LinkedIn or Google. It usually doesn’t. Where I’ve consistently seen better results is retargeting. So high intent site visitors, people who already understand the problem and sometimes even users who’ve engaged with your brand elsewhere. In a few cases, shifting budget away from cold traffic and into retargeting made a pretty immediate difference.

2. Not segmenting by recency: A lot of accounts just lump everyone into a 90 or 180 day audience. That’s easy to build, but it’s also low intent. The accounts that perform better tend to break this out into 7 day, 15 day & 30 day. Same traffic source, but the intent is completely different. Messaging and budget usually need to reflect that.

3. Going too broad instead of leaning into specific subreddits: Reddit doesn’t give you clean job title targeting, so a lot of teams default to broad audiences. But when you actually break performance down, it’s usually a handful of very relevant subreddits doing most of the work. Everything else ends up being wasted spend.

4. Not setting proper exclusions: This one’s more common than you’d think. I regularly see campaigns targeting existing customers, employees or already converted users which just inflates costs and muddies performance data. Cleaning this up alone can make a noticeable difference.

5. Leaving automated targeting turned on: Most advertisers don’t realize this is turned on. But if you leave this on, it allows Reddit to expand beyond the audiences you’ve defined, which sounds helpful but often just brings in lower intent traffic again. For B2B especially, this usually makes performance harder to control and less efficient.

Overall, Reddit is a great channel for B2B but it’s definitely one of the more misunderstood ones. If you approach it the same way as other platforms, it will underperform. Hope this was helpful to some and open to answering any questions you guys might have!

We've managed hundreds of thousands of dollars on LinkedIn, and I’ve noticed a pattern.

Most people saying it’s not worth the cost are running setups that are way too broad, lumping together completely different types of users, with no real consideration for intent or timing. Once that gets tightened up, performance usually shifts fast.

In short, here’s what we found:

1. Intent > volume
Retargeting everything is where people go wrong.

Pricing page visitors, demo views, case studies, even lead form opens (not just submissions) → way better than broad site traffic.

2. Recency is massively underrated
A 30 day visitor and a 180 day visitor are not the same person.

If you lump them together, your messaging gets diluted and performance can dip..

Rough structure we use:

• 15-30 days: direct CTAs (demo, trial)
• 60–90 days: more proof + differentiation
• 180+ days: reintroduce the problem

3. Exclusions matter more than people think
This is where a lot of efficiency comes from.

We always remove:

• customers
• existing leads
• junk traffic (careers, support, login)

Less noise = better performance.

4. Match creative to behavior
Retargeting only works if you actually use the context.

• Video viewers → show product + results
• High-intent visitors → push conversion
• Broader audiences → build credibility first

5. Scaling isn’t just “expand audience”
What worked better for us was layering signals instead:

Combine:

• Site visitors
• Video engagement
• Lead gen interactions

You keep quality but increase reach.

Are you guys noticing the same patterns?