r/Marketingcurated

We have a AEO/GEO Marketing Agency - we are working with good clients but now we are looking for scale but don’t know to to generate more leads and more meeting? Any Real Suggestion?

How are AEO/GEO agencies finding reliable commission-based appointment setters or lead gen partners right now?

We run an AEO/GEO agency and are exploring partnerships with people/agencies who can help generate qualified meetings in our niche. We’re open to either:
• appointment setters booking calls for our team, or
• full sales partners who also handle closing.

We’re considering a commission/revenue-share model instead of fixed retainers.

For agencies already doing this successfully:
- What platforms or systems are working best for finding quality partners?
- What commission structures usually work well?
- Any red flags we should avoid while hiring or partnering?

Would love to learn from people who’ve already scaled through partnerships like this.

Is This Just a Trend or the Future of Marketing?

From u/findsalt to u/McDonalds, u/Homecentre, u/baskinrobbins, u/ikeasingapore, u/starbucksksa, u/joeandthejuiceksa and u/Pepsi, almost every brand is joining this viral social media marketing trend.

But is this just another Instagram trend, or is social media marketing actually changing?

Why Brands Are Using Gen Z Language?

Millennial marketing was all about polished aesthetics, curated feeds, and perfect captions. But Gen Z marketing focuses more on relatable memes, casual communication, trending audios, and authentic content.

So the real question is:

Are brands genuinely adapting Gen Z communication styles for the future of marketing?

Or are they simply trend-chasing to stay visible in an algorithm-driven attention?

Because if this shift is permanent, social media marketing in the next 5 years may look completely different from what we considered “good branding” a decade ago.

What do you think?  

We run paid campaigns across Meta, Google Display, and LinkedIn. Our targeting is solid. Our copy has been tested and refined over dozens of iterations. Our budget is not the constraint. But our click through rates are consistently below benchmark and our cost per acquisition keeps creeping up. When I look honestly at the one variable we have never seriously invested in, it is the visual quality of our advertising materials. Our ad creatives are produced by whoever is available, a freelancer here, a Canva template there, occasionally something our in house content person put together between other tasks. The result is a set of campaign visuals that are technically functional but not doing the persuasion work that good advertising design should do.

The problem is that great advertising creative is a specific skill set. It is not just making something look polished. It is understanding visual hierarchy, stopping power in a feed, the psychology of color and contrast in a commercial context, and how to communicate a value proposition in under two seconds of attention.

I have been looking at options ranging from a dedicated creative studio that specializes in performance advertising to a subscription design service with proven experience in paid media creative. What I cannot figure out is whether the design quality uplift from a more specialized creative partner would translate directly to measurable campaign improvement or whether there are too many other variables to isolate it. For performance marketers here, how much of your campaign results do you attribute to creative quality versus targeting and copy? And how did you finally solve the ad design problem on a budget that was not agency level?

Their product failed taste tests before launch and they released it anyway, I kept waiting for that to blow up in their face. It never did. They just weren't trying to be for everyone, backing unknown athletes nobody had heard of yet, keeping distribution scarce on purpose, while every other brand was doing the complete opposite.

The media house thing is what got me most. Other networks actually pay them to license their content. I had to read that twice. If anyone's curious, I'm happy to share what I found.

Do you think this model actually still works today or was it just the right idea at the right time? 

If yes, please share your tool recommendation.

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