u/No-Mud1430

Their product failed taste tests before launch and they released it anyway, I kept waiting for that to blow up in their face. It never did. They just weren't trying to be for everyone, backing unknown athletes nobody had heard of yet, keeping distribution scarce on purpose, while every other brand was doing the complete opposite.

The media house thing is what got me most. Other networks actually pay them to license their content. I had to read that twice. If anyone's curious, I'm happy to share what I found.

Do you think this model actually still works today or was it just the right idea at the right time?