r/HaileyBaldwinSnark

The girls like her because she's pretty (at least was when blonde and pre-fillers), let's be real...but not an intimidating type of beauty that they'd be jealous of, so it's like she's an average level of pretty, who has had tweaks (though they don't want to admit it), and not some doll face beauty that evokes envy on other women or gets all men thirsty. IDK...

It is straight up horrible marketing to be a skin care/ makeup brand and using the male gaze to try and appeal to WOMEN. Every single photoshoot for Rhode is an attempt to be sexy Hailey never fully clothed often in ‘sultry’ looks and poses.

Women are their target audience. Appealing to the male gaze in every shoot doesn’t even draw in the people who buy their actual products.

I feel this is exactly why Kim and Kylie’s makeup brands flopped. They only know the male gaze nothing else. They only know how to draw attention through their bodies. They don’t focus on quality of what they produce only rely on their names and sex appeal to sell.

People who use makeup and skin care want to know it’s effective, can work on their skin type, and is actually worth the money. Kim, Kylie, and especially Rhode make zero attempts to show the real effect of their products. Rhode especially fails because they literally only use Hailey to model this shit. A good company shows products on multiple skin types, different skin colors, before and afters, and includes comparisons to other brands to showcase how much better theirs is.

I don’t think Rhode will survive another 3 years. Seriously if they want to keep advertising this way youd think they’d try releasing products specifically for men. No woman is drawn in by these overly sexualized campaigns. To me it shows Hailey doesn’t care if her product is versatile, high quality, nor reaching the audience that actually buys Rhode.

It makes me mad that celebrity brands survive simply because of their name when AMAZING beauty brands go out of business (rip Becca cosmetics I miss you so much).

Anyways I think Hailey, Jenners, and kardashians have always relied on male validation and their looks as defining factors of their personalities. They live like they constantly have to prove themselves. They simply don’t know how to live a life not obsessed with male attention or their looks. They all are obscenely insecure. This is why they lack genuine presence because they don’t even love themselves. They don’t even have real personalities to showcase.