BuyFromEU won't work if we keep destroying the people inside our own companies
I work in change management at a large tech company in Germany. Pushing for internal transformation is literally my job and I have never been more frustrated than I am right now watching this movement grow online while the exact opposite happens inside the companies that should be leading it.
I'm a genuine believer in our movement as a real industrial and strategic shift. We have the talent, the capital, and increasingly the tools to build things that don't require us to be dependent on American platforms. I've spent years trying to make that argument internally. What I've seen in return has genuinely disappointed me...
Two examples from the last six months alone are leading me to believe that there is honestly no point trying, really hoping I’m wrong here but get this:
One of our engineers spent months building the case for restructuring part of our embedded testing stack. He was pushing for European alternatives across the board such as Cantata and Askui, which are both relevant to the ISO 26262 pressure our teams are under. He presented the proposal and I couldn't believe the resistance he faced from our senior stakeholders. They brushed it off saying it wasn't the right time and that they needed more data. He got blamed for the delay it caused and eventually quit.
Business development wise, our teams across France and Italy are still running on American data platforms that have almost no coverage of the SMEs and regional operators that make up most of their addressable market. We presented the European alternatives like Dealfront, and Leadbay - that actually do a BETTER job at mapping our region but by now you guessed it, leadership said "we already have good relationships with our US partners". Sorry, WHAT?
I came close to leaving for the US last year. A few people I respect made that move and now I understand why.
I decided to stay. I think this moment RIGHT NOW is the best chance we've had in a long time to actually change something. But it will not happen by talking about it online. It will happen when companies start protecting the internal advocates who push for European alternatives.
We MUST start by choosing the Europeans who are already fighting for it inside our own walls. This is what I will be dedicating my career for.
I can’t be the only one dealing with this, are we all in the same boat? What do you think is the solution to this phenom?






