Affordable alternatives to Klear or Traackr for a new influencer marketing agency?
How are those of you starting an agency handling influencer campaign management on a low budget?
I’m currently building my agency on a very lean budget after losing my job, but I already have quite a few people interested in joining the agency or working with me on campaigns.
On the branding side, I already have everything organized , social handles, brand direction, and the legal side are in place.
From past experience, I’ve already worked with platforms like Klear and Traackr, so I know what strong enterprise tools can do. The problem is that right now I simply don’t have the budget for those kinds of platforms.
What would you recommend instead?
Because of the type of clients I plan to work with, it’s really important for me to be able to:
- evaluate influencer performance
- track EMV
- analyze sentiment
- manage the workflow with influencers
- handle as much of the process as possible, from discovery and vetting to campaign execution and reporting
Would love to know what platforms, systems, or lower-cost stacks you’d recommend for someone in this stage.